To move an ad account to another Facebook profile, you don't move the ad account itself: you add the new profile as an admin to the Business Manager that holds it, then remove the old profile. The ad account stays in the same BM with its spend history, limits and campaigns.
It is faster than creating a new ad account and waiting for it to build up history and limits.
Why You Might Need to Transfer an Ad Account
You transfer an ad account when it still works, but the profile managing it can no longer be used. Common cases:
- The profile got banned or restricted but can still log into the BM — add a new admin while you still have access.
- The rental period ended: work has to move to another profile.
- Switching profiles or account types while keeping the ad account and its history.
- Handing over work to another person or team.
Rental is the most common case: Facebook account rental lasts for a limited period, and when it ends, the ad account is moved to a new profile.
How the Transfer Works
The ad account belongs to the Business Manager, not to a personal profile, so a transfer only changes who manages it. One profile can manage several BMs, and one BM can hold several ad accounts.
The new profile is added to the BM with the Admin role and given access to the ad account, then the old profile is removed. Nothing about the ad account itself resets.
Step-by-Step Transfer Process
Add the new profile as an admin, confirm it sees the ad account and the fan page, and only then remove the old profile. If you remove the old profile first, you can lose access to the ad account.
Adding the New Profile to the BM
Log into the BM from the old profile. Go to People and Permissions → Users, click "Add", enter the new profile's email and choose the Admin role. The new profile has to accept the invitation through notifications or in the BM.
Checking Access to the Ad Account
Log into the BM from the new profile and open the ad account: all campaigns, ads and spend history should be there. If it isn't visible, check that the role really is Admin and that access to the ad account was granted.
Checking the Fan Page
Ads run on behalf of a fan page, so the new profile needs access to the page your campaigns use. Check this in the BM settings — without a working fan page, the ads won't run.
Removing the Old Profile
From the new profile, open People and Permissions → Users, click the three dots next to the old profile and choose "Remove". After that the old profile no longer sees the BM or the ad account.
What Stays and What Changes
Everything tied to the ad account stays; only the people who control it change.
Stays the same: spend history, limits, all previous campaigns and their data, pixels and audiences, billing information, and any restrictions the ad account already had.
Changes: which profile manages the ad account and which roles people have in the BM.
What to Check Before the Transfer
The new profile must not be banned or stuck on a checkpoint, and the BM's payment methods must stay active. If the new profile hits a checkpoint, pass it first and only then grant access to the ad account.
Don't touch the ad account during the transfer: no new campaigns, budget changes or new ads until the new profile has full access.
Common Mistakes to Avoid
Most problems come from the wrong role, removing the old profile too early and forgetting about payment details.
Giving too few rights: with the Editor or Analyst role the new profile can't fully manage the ad account. It needs the Admin role.
Removing the old profile too early: wait until the new profile has accepted the invitation and opened the ad account with all its campaigns.
Forgetting payment details: if the BM has several payment methods, check that they are all still active after the admin change.
What a Transfer Won't Fix
A transfer doesn't raise limits or restore a blocked ad account — it only changes who manages it. Limits belong to the ad account, not the profile, so they stay the same.
If you only need to give someone else access, you don't need a transfer: add them to the BM with the right role and keep your own access.
Which Account to Move It To
Move the ad account to a profile with history and trust — a rental or a farm, not an auto-reg. The most reliable options are rental Facebook accounts from our catalog: Rental 2024-2025 or Rental 2022 and older. For maximum stability, pick an aged account.
FARM 30d+ is a cheaper option: a farm already has activity, so the platform trusts it more than an auto-reg. Avoid auto-regs here — they have no history, and access to the ad account from such a profile can be shut down within the first days.
FAQ
Can you move a Facebook ad account to another profile without losing its history?
Yes. The ad account stays in the same Business Manager, so spend history, limits and campaigns remain — only the profile managing it changes.
What role does the new profile need in the Business Manager?
Admin. With the Editor or Analyst role it can't fully manage the ad account.
Will transferring an ad account increase its limits?
No. Limits belong to the ad account, not to the profile, so they stay the same after the transfer.