Account Access and Login
First thing: log in and make sure you can actually get in. Try the password from the package. If it doesn't work, the account is invalid and needs replacement. Check if two-factor authentication is enabled — if it is, you'll need the 2FA key that came with the account to proceed.
If you're using an anti-detect browser, bind the account there before doing anything else. This keeps the fingerprint consistent and reduces the risk of triggering security checks.
Email and Recovery Options
Verify the email address attached to the account. This is your lifeline if something goes wrong. Make sure you can access it — if the email is in the package, log in and confirm it's working. Check recovery options: phone number, backup email, security questions. If these are locked or you can't access them, you're vulnerable to account loss if Facebook requests verification.
Account Status and Restrictions
Open Account Settings and look for any active warnings or restrictions. Check if the account has ever been flagged for policy violations. Look at the login history — if there are suspicious locations or devices you don't recognize, that's a red flag. The account might have been compromised before you bought it.
Check if there are any pending actions or notifications from Facebook. Sometimes accounts come with unresolved issues that will surface later.
Business Manager and Ad Account Setup
Navigate to your Business Manager. Verify that the ad account is properly connected and you have admin access. Check the payment method on file — it should match what you're planning to use. If a card is already linked, remove it and add your own.
Open the Ad Account and check the spending limit. For a fresh account, this might be low. Look at the account history: has it ever run ads before? If yes, check the past performance and any disapproved campaigns. If the account has a history of policy violations, you'll face higher scrutiny on new campaigns.
Google Ads accounts
If you're working with Google Ads accounts, the process is similar but stricter. Log in and verify the email access immediately. Check the account status in the Google Ads dashboard — look for any warnings about billing, policy compliance, or suspicious activity. Verify the billing information and payment method. Google flags accounts with mismatched billing data, so make sure everything is consistent with how you plan to use it.
Verification Checks
Facebook might ask you to confirm ownership of the account. This is a check, and it's normal. You'll need to verify through email, SMS, or security questions. Do this right away — don't wait. The sooner you pass verification, the sooner the account is stable. If you can't pass it within 48 hours, request a replacement.
If the account asks for identity verification or government ID, that's a different situation. You can proceed, but understand that Facebook now has your documents tied to this account. This makes it harder to sell or transfer later.
Campaign and Pixel Setup
Check if there are any existing pixels or conversion tracking set up. If the account came with pixels from previous campaigns, disconnect them or create your own. Running ads with someone else's pixel is a quick way to lose the account.
Look at any existing audiences or custom audiences. Delete them if they're not yours. Start fresh with your own data.
Before You Start Advertising
Don't rush into campaigns. Spend a day just observing the account. Log in from your anti-detect browser with your proxy. Check that everything loads normally. Try creating a test campaign and pause it — this shows the account is ready without actually spending money.
If the account requires warming up, do 20+ sessions of normal behavior first: browse the feed, interact with posts, adjust interests and settings. This builds trust before you attach ads.
Once everything checks out and you're confident the account is valid and stable, you're ready to scale.