The first 3 hours after you buy a Business Manager are the replacement window: if the BM turns out to be invalid, you report it to the shop's support within that time and get a replacement. Use these hours to log in, check access and assets, and catch problems while they can still be fixed by a swap.
This isn't bureaucracy—it's a practical deadline. The sooner you check, the more time is left to sort things out if something is wrong.
Step 1: Log In and Check Access
Log into the BM with the credentials you received right away and make sure it actually opens. Don't leave this for later.
- Use a clean browser session or an antidetect. Open the BM in the same environment where you'll be working with it. If you're using an antidetect, set it up there now, not later.
- Verify you can actually get in. If the BM doesn't open or shows a login error, it's invalid—report it immediately instead of waiting for the window to run out.
- Check 2FA if it's included. Make sure you have the key or backup codes and test them. A BM locked behind 2FA you can't pass is useless.
- Don't panic over an identity check. A new BM may ask you to confirm identity. If the check doesn't pass within 48 hours, the BM is replaced under the shop's rules.
Step 2: Secure Your Access
Store your access data safely and make sure your account has full admin rights in the BM.
- Keep credentials in a password manager, not on a sticky note. If the BM asks you to re-authenticate, you'll need them fast.
- Check the roles section. Your account should be listed as an admin, with rights to manage ad accounts, create campaigns and handle payments.
- Report missing permissions. If something is blocked, contact the shop's support—it may be a mistake made when access was issued.
Step 3: Verify the Assets
Compare what's actually attached to the BM with what the BM listing promised. The description says one thing, but reality might differ.
- Look at the ad accounts. Are they there, and are they active or restricted? If there's no ad account, create one right inside the BM.
- Look at the pages. If you bought a BM with a fan page, make sure the page is listed in the assets and you have admin access to it.
- Check for red flags. Disabled accounts, pending reviews or restrictions show up here. If you see them, contact support immediately—you're still within the window.
Step 4: Test the Ad Account
Open the ad account and make sure it works—you don't need to launch anything yet.
- Can you see Ads Manager? If it's grayed out or shows an error, the account might have restrictions. If an ad account can't be created at all, report it within the window.
- Policy and Risk are not a defect. These warnings often appear on freshly created ad accounts and are not a reason for a replacement.
- Link a working payment method. Without one you can't run campaigns. If it won't attach, check the payment method itself first—the problem may be there, not in the BM.
- Create a test campaign without launching it. If the system blocks campaign creation or throws unclear errors, contact support.
- Check the limits. On a new BM they can be low. That's normal—limits grow with time and activity.
Step 5: Document Everything
Take screenshots of what you received: the Business Manager dashboard, the ad accounts with their status, the pages and other assets. Write down the BM ID and the ad account IDs too.
If there are any issues—a page you expected isn't there, an account is restricted, or access doesn't work—document them and contact support before the 3 hours are up.
Step 6: Close Out the Handover
If anything doesn't work or doesn't match the listing, message the shop's support before the 3 hours are up; if everything checks out, the handover is done.
When you report a problem, describe it precisely and attach the screenshots and IDs from Step 5. That makes it easier for support to confirm the issue and sort out a replacement.
What Not to Do
In the first hours, don't sit on problems, don't rebuild the BM and don't rush a launch.
- Don't ignore access issues. If you can't log in or something feels wrong, contact support immediately. Don't wait until tomorrow.
- Don't change everything at once. Don't restructure the whole BM or delete assets in these first hours—you might break something and lose the chance to show what you actually received.
- Don't launch a campaign yet. First verify the account works, and decide whether the BM needs warming up before real spend. Testing is not the same as going live.
- Don't assume everything is fine. Check each asset. A BM that looks good on the surface might have hidden restrictions.
After 3 Hours
Once the window closes, replacement for an invalid BM no longer applies, so problems that come up later are yours to handle. The exception is an identity check: if it doesn't pass within 48 hours, the BM is still replaced.
That's why these 3 hours matter: verify everything, secure your access and report problems while a replacement is still on the table. If you need another BM for a different task, the Business Managers catalog lists the available options.
FAQ
How long do I have to report a problem with a purchased BM?
3 hours after you receive it. Within that window, check login, roles and assets, and report anything that doesn't work. If the BM hits an identity check that doesn't pass within 48 hours, it's replaced too.
Are Policy and Risk warnings on a new ad account a reason for replacement?
No. They often appear on freshly created ad accounts and are normal. A replacement is for a BM that doesn't open or where an ad account can't be created.
Should I launch a campaign right after buying a BM?
Not before you've checked it. Verify access and assets, link a working payment method and create a test campaign without launching it. Limits on a new BM can be low and grow with time and activity.