When you create a Business Manager or link it to ad accounts, Facebook runs verification checks. The platform wants to confirm you're a real person running a legitimate business, not someone using the account to bypass policies or commit fraud.
The verification process asks for:
- Your full name — exactly as it appears in official documents. Typos or mismatches flag the account.
- Business address — a physical location where the business operates. A residential address works if that's where you actually run things.
- Business phone number — usually a landline or mobile tied to the business. Facebook calls to confirm ownership.
- Business website or landing page — proof that the business exists online. A simple site or even a social media page counts.
- Business purpose — what you sell or promote. Be specific: "e-commerce store selling fitness gear," not vague descriptions.
- Tax ID or business registration number — depends on your country. Some regions require it, others don't. If asked, provide what's legally registered.
Why Verification Fails
Most rejections happen because of mismatches or incomplete information:
- Name mismatch — the name on your Business Manager doesn't match official ID or previous Facebook records.
- Fake address — a non-existent location or one that's clearly residential when you claim it's commercial. Facebook checks against maps and business registries.
- Phone unreachable — you list a number but don't answer when they call, or the number belongs to someone else.
- No online presence — the website or landing page doesn't exist, is down, or looks obviously fake.
- Vague business description — saying "online marketing" without specifying what you market raises red flags.
- Multiple BMs with same details — if Facebook sees the same person or address running dozens of Business Managers, it blocks verification as potential abuse.
How to Pass Verification
Prepare documents before you start. Have your ID, business registration papers, and any official documents open. Verification goes faster when you don't have to search for information mid-process.
Use real, consistent information. Every detail you enter gets cross-checked against what you've submitted to Facebook before. If your name was "John Smith" on a previous account, use the exact same spelling now. Inconsistencies trigger manual review and delays.
Add a legitimate business address. If you work from home, use your home address—Facebook allows it. Just make sure it matches your ID and tax records. Don't use a virtual office or random location.
Provide a working phone number. Use a number you actually answer. When Facebook calls, pick up and confirm you're the person on the Business Manager. If you miss the call, they move on and the verification hangs.
Create a real landing page or website. It doesn't need to be polished. A simple one-page site, a Shopify store, or even a Facebook Page with posts and description works. The point is to show your business exists and is active. If you're running ads for clients, a portfolio page showing past work helps.
Write a clear business description. Instead of "digital marketing," write "e-commerce ads for beauty products" or "lead generation for real estate." Be specific about what you do and what you promote.
Link a verified personal account. Add yourself as an admin on the Business Manager using a personal Facebook account that's been active for months, has a profile picture, and hasn't been flagged. New or suspicious personal accounts slow down BM verification.
Wait for the callback or email. After submission, Facebook either approves instantly or calls within 24–48 hours. If they call and you don't answer, they'll try again, but delays happen. Check your email too—sometimes they ask for additional documents instead of calling.
What to Avoid
- Don't rush the form. Typos in your name or address trigger automatic rejection. Fill it out carefully and review before submitting.
- Don't use multiple Business Managers with the same details. If you need a new BM, use a different person's name or address if possible. Duplicates get flagged.
- Don't ignore calls from Facebook. They verify by phone. If you miss it, the process stalls. Keep your phone available for 48 hours after submission.
- Don't lie about your business. If you say you're selling software but your landing page is a betting site, verification fails. Match your description to what's actually online.
- Don't submit with a new, empty personal account. Use an established Facebook profile. New profiles raise suspicion and complicate approval.
If Verification Gets Rejected
Facebook usually tells you why. Common reasons are name mismatch, unreachable phone, or no business presence online. Fix the specific issue and resubmit. You can try again immediately—there's no waiting period between attempts.
If you keep getting rejected, consider using a different personal account to manage the Business Manager, or verify with a different person's details if you have a business partner or colleague.
For ad accounts that need a verified Business Manager, we stock Verified BM options that have already passed this process. They come ready to use, saving you the verification wait. Check our catalog for Business Managers with the verification step already complete.